Technology + Health
Helping lighten the load…
“More than two-thirds of parents experienced parental burnout last year”
Birdie is a well-tech company working to reduce burnout + loneliness for today and tomorrow's parents.
From on-demand to onsite childcare, we use our technology to bring support to homes, neighbourhoods + work places across North America.
We are helping take care of parents so they can take care of their family.
Our Four Pillars
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Strengthening families.
So you can enjoy each brilliant moment with them.
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A new addition to your inner circle.
Birdie is another avenue for support in the 'parenting toolbox,' whenever you want it.
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Supporting the next generation.
Research continues to show that help is not only fundamental for parent health, but is essential to children’s growth, self view + world view.
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Balancing the scales of responsibility + expectations.
Parents have never had more pressure on them; the expectations around parenting deserve a new standard.
Cressida and Melanie, two Canadian businesswomen, started Birdie in 2017. Cressida, a mother, felt the pressure of parenthood, finding it hard to always keep a sense of self while raising children. Melanie, an aunt + former nanny in her younger years, watched her sister struggle managing kids among all of her countless roles + to do lists.
What began as a service for booking sitters has shifted into becoming a voice for parents, helping them find the balance with their individuality and their titles of mom + dad.
Cressida and Melanie are helping build a future that removes criticism around parents asking for help, as the company builds technologies to connect parents with support.
Birdie first launched in Western Canada and is currently growing across North America.
Founded by Cressida Raffin + Melanie Swerdan
“We believe that having access to support is sometimes just as important as the support itself.”
- Cressida + Melanie